Parallels Battlecard

What Makes it Great

• Customer-first positioning: Instead of leading with specs, the card highlights practical benefits—like ease of deployment and low resource requirements—that matter most to IT buyers managing mixed environments.
• Side-by-side comparison tables: Parallels breaks down its strengths versus competitors in a clean table format, making it easier for reps (and buyers) to quickly digest differences without interpretation.
• Objection handling by use case: The asset includes preemptive responses to common technical pushbacks, categorized by buyer concern (performance, pricing, OS compatibility), so sellers can respond with precision.
• Talk tracks for different personas: Messaging guidance is segmented by IT admin, procurement, and even end-user POVs—helping reps speak the right language depending on who's in the room.
• Lightweight and easy to use: It’s not overloaded with fluff—just 1-2 pages, formatted for quick scanning, making it actually usable during a call or live demo.

🎯 Takeaway Tip

Structure your battlecard around use cases, not just features—group objections and positioning statements based on the problems buyers are trying to solve, so it’s easier for reps to map your value to real-world scenarios.