Safe Security Battlecard

What Makes it Great

• Solves a Clear Problem: Gives reps a way to talk about cybersecurity in dollars and business risk, not just vulnerabilities or threat detection.
• Practical for Any Stakeholder: Offers messaging tracks for both technical teams and execs who care about things like insurance premiums and board reporting.
• Encourages Action: Frames Safe as a shift in mindset—from reacting to threats to quantifying and prioritizing them based on business value.
• Quick and Straightforward: Clean layout with side-by-side competitor comparisons, making it easy to scan during live calls or prep.
• Pre-Empts Buyer Doubts: Handles pushback on newer concepts like CRQ by tying them to well-known frameworks and standards, which builds credibility.

🎯 Takeaway Tip

When building a battlecard for a technical product, include one-liner explanations that help reps translate features into financial value—like “helps reduce cyber insurance premiums by showing measurable risk reduction.” That kind of phrasing makes it easier to sell across the org.