Windows Server 2019 Partner Battlecard

What Makes it Great

• Built around business challenges, not just tools: The card helps partners lead with use cases like hybrid work enablement, data security, and cloud cost optimization—so they’re not just pitching product names, but real outcomes.
• Clear persona alignment: It maps specific pain points and value props to business decision-makers (e.g. CFOs and COOs), technical stakeholders (e.g. CIOs and IT leads), and even end users—making it easy for partners to adjust messaging depending on who’s in the room.
• Competitive context that’s actually useful: Rather than generic feature checklists, the battlecard provides situational guidance—like when to position Microsoft 365 over Google Workspace, or how to counter AWS-first mindsets in cloud infrastructure conversations.
• Objection handling with business logic: Responses like “Azure is more expensive” or “We already use Salesforce” are addressed with cost-to-value framing or ecosystem arguments—giving partners answers that resonate beyond pure IT concerns.
• Formatted for real conversations: It’s short, direct, and structured for quick reference—no fluff, no training-style content. Just fast access to what's needed to move a deal forward.

🎯 Takeaway Tip

In a multi-product ecosystem like Microsoft’s, build battlecards that help partners frame the portfolio, not just sell one product. Give them the story that ties everything together around the customer’s business goals.