Atlassian Product Explainer Video

What Makes it Great

• Addresses a real problem upfront: The video opens by identifying a familiar challenge—teams and tools working in silos—and positions the Atlassian Platform as the solution. This approach makes it relevant and grabs the viewer’s attention immediately.
• Keeps the message outcome-focused: Instead of getting lost in features, the video highlights benefits like smoother collaboration, streamlined workflows, and better scalability, keeping the focus on what teams can achieve with the platform.
• Covers multiple stakeholders: By mentioning how the platform supports engineering, IT, business, and service teams, the video appeals to a variety of audiences, making it useful for both technical and non-technical decision-makers.
• Emphasizes integration and flexibility: The video reassures viewers that the platform integrates with popular tools, giving teams the freedom to customize their workflows without locking them into a rigid system. This is a key selling point for buyers.
• Simple visuals and good pacing: The video uses clean animations and smooth transitions to break down the platform’s benefits. It avoids cramming too much information into one segment, making it easy to follow and digest.

🎯 Takeaway Tip

When making a product explainer video, start with the problem your audience faces and connect it to clear outcomes your product delivers. Use straightforward visuals and messaging to keep the content engaging and accessible for a range of viewers.