How Sales Segmentation Leads to Upmarket Growth

The first step to Lattice's upmarket transition was segmenting their sales team.Dini Mehta, Former CRO at Lattice, discusses the early moves they made to prepare for an upmarket transition.

May 6, 2024

Full Episode

Crawling Upmarket: How Dini Mehta grew sales to $100M at Lattice

June 20, 2023

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Transcript

Grow & Tell

Episodes

How Sales Segmentation Leads to Upmarket Growth

May 6, 2024

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Episode Summary

The first step to Lattice's upmarket transition was segmenting their sales team.Dini Mehta, Former CRO at Lattice, discusses the early moves they made to prepare for an upmarket transition.

How Sales Segmentation Leads to Upmarket Growth

Full Episode

Crawling Upmarket: How Dini Mehta grew sales to $100M at Lattice