How to Build a Good Relationship Between Marketing and Sales

Dini Mehta, Former CRO, and Alex Kracov, Former CMO, discuss how they maintained a strong relationship between the marketing and sales teams during their time together at Lattice.

May 22, 2024

Full Episode

Crawling Upmarket: How Dini Mehta grew sales to $100M at Lattice

June 20, 2023

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Transcript

Grow & Tell

Episodes

How to Build a Good Relationship Between Marketing and Sales

May 22, 2024

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Episode Summary

Dini Mehta, Former CRO, and Alex Kracov, Former CMO, discuss how they maintained a strong relationship between the marketing and sales teams during their time together at Lattice.

How to Build a Good Relationship Between Marketing and Sales

Full Episode

Crawling Upmarket: How Dini Mehta grew sales to $100M at Lattice