The Biggest Mistake of Early Sales Teams

High-growth startups can have a tendency to move faster than they're ready for.Dini Mehta, Former CRO at Lattice, explains why you shouldn't start hiring sales reps as soon as you see the first signs of viability in your market.

May 11, 2024

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The Biggest Mistake of Early Sales Teams

May 11, 2024

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Episode Summary

High-growth startups can have a tendency to move faster than they're ready for.Dini Mehta, Former CRO at Lattice, explains why you shouldn't start hiring sales reps as soon as you see the first signs of viability in your market.

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