How to Sell Against Bigger Competitors

Startups are always fighting an uphill battle against larger competitors.Dini Mehta, Former CRO at Lattice, discusses how she responds to prospects that bring up competitors in her sales calls.

May 10, 2024

Full Episode

Crawling Upmarket: How Dini Mehta grew sales to $100M at Lattice

June 20, 2023

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Transcript

Grow & Tell

Episodes

How to Sell Against Bigger Competitors

May 10, 2024

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Episode Summary

Startups are always fighting an uphill battle against larger competitors.Dini Mehta, Former CRO at Lattice, discusses how she responds to prospects that bring up competitors in her sales calls.

How to Sell Against Bigger Competitors

Full Episode

Crawling Upmarket: How Dini Mehta grew sales to $100M at Lattice